Hi, I'm John
Design leader
18 years' experience driving digital transformation within complex, high-stakes digital services. Experienced scaling high performing multidisciplinary teams across design, research, and data in highly regulated environments
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Selected Work
04 Projects
Defining a design vision to secure a £1m+ Investment in a new CCMS
Led and de-risked the transformation of NICE's publishing and clinical guidance model, delivering a UX proof-of-concept that secured £1M+ in funding for a new CCMS.
Establishing a unified design system at NICE
Led the creation and rollout of a unified design system across 30+ codebases and 34 products, reducing delivery effort by 13% and a reduction in page load time by 32% across core services.
Cutting time-to-answer for clinicians through end-to-end service redesign
Redesigned the CKS service — improving task efficiency by 27% and cutting time-to-answer for 400k primary care clinicians under real-time consultation pressure.
Creating the conditions for UCD to influence organisational outcomes
Created the organisational conditions for user-centred design to influence strategy, prioritisation and investment across NICE.
Design leader with 18 years’ experience driving digital transformation within complex, high-stakes environments. Proven track record in scaling and building high-performing multidisciplinary teams across design, research, and data, with a focus on building scalable design infrastructure (Design Systems) that balance technical feasibility with accessibility standards (WCAG 2.2).